wet_fam | vitaminwater | Social

Ours fans wanted to be sponsored by vitaminwater, so we sponsored them, proving just about anyone can be an influencer. We set up micro-sponsorships and created the wet_fam. The first 100 that joined turned into loyal brand ambassadors spreading the good word. We even hired a lawyer to make recruitment videos.

CD: Daniel Cobb | CW: Jacob Scott
Awards: Shorty